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 SEM - Search Engine Marketing (PPC)  

Pay-per-click (PPC) advertising is an important tool of the online marketing toolbox. Pay-Per-Click, also known as Sponsored Listings or Paid Search, is exactly what it sounds like: paid advertisements that appear on the results page when people enter a search term of phrase in a search engine such as Google.

Rather than having a set price, the search engines use an auction bidding model (which takes the quality of the ad content into account as well as the amount that a organization is willing to bid for a keyword or phrase) and charges you only when your ads receive a click from someone.

While nearly anyone can sign up for an account to do paid search advertising, it takes detailed analysis, experience, and time to craft an ad that has both a high quality score and is targeted to the right keywords to gain maximum return on investment (ROI) for the cost of the click. An ad campaign conducted without proper research and continuing refinement and adjustments to online user behavior can cost more and yield poor results when compared with professionally-managed PPC Advertising.

Google AdWords Qualified IndividualOur expert search marketing professionals have obtained certifications from Google, meaning they've demonstrated a professional level of understanding regarding the process of managing effective search marketing campaigns.



In addition to our experience and certifications in paid search marketing, we also have a proven track record with other forms of online advertising, such as display advertising (also known as banner ads), rich media and video advertising both on the search engines and on other online content networks. We'll apply our agency-level strategic capabilities to develop a custom media plan that fits your budget and business goals best.

Reach New Customers With Google AdWords

No matter what your budget, you can display your ads on Google and the Google Advertising Network.  Reach new prospects search on Google and their search partner sites, or connect with new users as they visit Web sites in the Google Content Network {LINK NEEDED}.  Pay only if people click on your ads.

Google AdWords Step Process for Ad Campaigns

3 Step Process

1. You create your ads

You create ads and choose keywords that reflect your business or organization. Keywords or phrases are words that are related to your business.

Google AdWords Search Keywords
Keywords are what people search for on Google
Google AdWords Advertisement Location
Your ad appears beside relevant search results

2. Your ads appear on Google

When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already inteterested in your products, services, or solutions.

3. You reach new customers

The Google Content Network can connect your ads to more people than any other search engine r ad network in the world. People visit a Web site that is part of the Google Content Network, and your ad may appear if that site is related via keywords and solutions as you. You don't have to go out and find these sites, Google does all the work.

Google AdWords Offers You:

Targeted Reach

Now you can advertise to people search on Google. Even if you already appear in Google's organic search results, AdWords can help you target new audiences on Google and the Google Advertising Network.

The Google Advertising Network includes:

Google Advertising Network for Google AdWords Advertisements

Greater Control

You can edit your ads and adjust your budget until you get the results you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.

Measurable Value

There is no minimum spending requirement or time committment for advertising with Google AdWords. And with the cost-per-click (CPC) option, you are only paying for the ads that people click on. This means every dollar of your budget goes toward bringing new prospects to you.


Concerned about costs?  Don't worry, Google AdWords puts you in complete control of your ad spending.

Set Your Budget
There's no minimum spending requirement, the amount you pay for Google AdWords is up to you.  You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.

Avoid Guesswork
With the aide of Google, we can provide keyword traffic and cost estimates so you can make informed decisions about choosing keywords and maximizing yourt budget.

Pay Only for Results
You are charged only if someone clicks your ad, not when your ad is displayed.  Therefore each cent of your advertising budget is being used only for people who are interested in your company, organization, or product.